You’d be forgiven for saying that fashion doesn’t fall into the top of your interests. We’d even let it slide if you weren’t so sure about the names of the designers of the minute. Why you might ask? Because at Shop the Finest, we’re not interested in passing trends, superficialities and frivolities, we’re concerned with life, and above all, living it well. Much as how Nietzsche believed that the greatest art was in living, we strive to make each day a little richer, more vibrant and memorable. For us, there’s a difference between style and trend. Style is evolving, never stagnant, but always on point where as trends are to the masses and disappear before they can often be noted. True style doesn’t change with the seasons, is never dictated by the runways and eschews elegance without ever saying a word.
Style is not determined by a label, price tag or celebrity endorsement. Style is way of living, a way of bringing art into every sphere of your life, whether at work or at play. By our motto, at the end of the day, you wear the clothes, and you create your path, so why let something else get in the way of it? If catching a glimpse of yourself in the mirror brings a smile to your face, well, then we’ve achieved our mission statement. Because if you’re the purveyor of your life, do as our name says and Shop the Finest, today and everyday of your life.
